Webpresence (Webkönnyen - HUN)
Magyar Telekom, Magyar Telekom, Hungary
Most effective sales campaign
Does the fact surprise you, that only the 35% of the Hungarian enterprises has their own business website? What can Telekom do about enhancing the rate of online supplement? Magyar Telekom’s SME business segment in cooperation with foreign vendors brings you the simplest solution, which is called Webpresence. This application ensures full online existence, including website editor, cloud-based storage and domain registration, without any IT skill requirements. Although we, as Telekom colleagues were aware of all benefits of the service, explaining and demonstrating them towards target group throughout communication messages, tools, channels meant a real challenge, as VSEs and SMEs are very dismissive against IT generally, as they describe it as a ‘necessary bad’. We identified the 360 degree communication as potential breakout possibility; TV- and online campaigns, complemented with smart spots, in which real entrepreneurs introduced their businesses. External and internal roadshows, business events, and the still running website contest help to extend the favorable impact of the ATL campaign. Did the invested energy return? We believe, that it did, as we can boast about these results: more than 4000 registered users and nearly 1000 new sales since the launch of the product, excellent customer response, outstanding media performance.