HOW TO ENTER
STEP BY STEP GUIDE

HOW TO ENTER YOUR EXECUTIONS & CAMPAIGNS

1
Please register below to get your individual Awards account. Fill in your details and confirm the link that will automatically be send to your email account. Now you have access to your personal Awards account where you can work on each entry before finally sending it in.

For all of you that have an existing CampaignWorld account be aware that you can not use the same log-in details for the Awards site. Please register again separately for the Awards.
2
Choose the category/categories that fit best with your campaign!
 
3
Fill in the templates with short descriptions of your campaign’s specific Insights, Strategy, Execution and Results. Max. 200 words per field. For Non-T brands only: please give a short brand description of your brand's positioning & brand personality.

Do not forget to add one impactful statement explaining why your campaign should win the category.
4
Upload 3-5 striking photos/pictures/screenshots to illustrate your entry. There is a maximum of 1 MB per picture. If available, you may also upload the actual execution of your campaign, e.g. TV ad, online video clip, screenshot of microsite, print ad photos or screenshots.

But please be aware, that for this first round submission you should not create a new campaign video. Only shortlisted entries will asked to do so at a later stage.
5
Mind the deadline: Complete your entries by 13. January 2017.

TIPS

1
Customize your entry to the chosen category, especially when entering the same campaign into two categories.
2
Show a powerful insight. It should be strong and unique.
 
3
Have your results tie back to your objectives and show performance against benchmarks. Make your results look real, not manufactured.
4
Less is more. Do not over-complicate the entry. Keep it simple and clear.
5
Be a storyteller. Entertain the judges. Draw the judges into the interesting journey of your campaign.
6
Visualize your key results in charts and graphs rather than only mentioning them in the narrative.