ONLINE JUDGING

During the first round judging, around 70 judges will go through all entries received for the Awards. The online jury consists of international colleagues from the headquarters in Bonn, colleagues from local Telekom clients as well as the international and local agency partners. Judges will be asked to evaluate specific categories according to their field of expertise. Judges will review all elements, the written entry and, if available, pictures or videos of the actual execution. The first round judging results in the reduction of all entries to the three highest scored entries in each category. These nominees are then being evaluated by the final jury.
Make your opinion count! Become a judge in the first round online judging! If you would like to see inspiring campaigns from several markets and want to be a voice of the community during the evaluation – let us know. This year one lucky online judge can win a trip to Bonn to be part of the final judging round AS WELL AS the Awards Workshop & Gala Event in Vienna. All travel costs will be paid for by the HQ!! The lucky judge will be chosen randomly from all the participating online judges.
Become an online judge

FINAL JUDGING

The second and final round jury consists of business leaders from the headquarters, local Telekom units and the agencies. The final judges will get together in Bonn in person. They will watch the 2 minute campaign videos of all three nominees per category in a row, before discussing the entries within the group.
They will not be shown any campaign pictures that you may have uploaded during the entry phase. Afterwards the judges will vote anonymously for the winner of each category. The results will be kept secret until the Awards Gala in April.

EVALUATION

The judges will be looking at each entry individually and will allocate four separate scores analyzing different attributes of your entry which are based on the following criteria:

BRAND FIT

Was the campaign on brand and supported the brand positioning? Please note that for non-T brands, brand fit judging will be based on the short brand positioning & brand personality description required in the entry form.

IDEA

Is the idea driven by deep consumer insights? How new or relevant is the idea to the target group?

EXECUTION

How innovative & creative is the campaign or execution? Does the strategy integrate all campaign activities into harmonized communication?

RESULTS

Was best value for money or ROI achieved? Do supplied facts and figures support this?
Please note that the point allocation for each of the criteria elements differ from category to category. We will use the weighting factors shown in the judging criteria chart.